The new prices went into effect January 14th.Ī company spokesperson said the change was “based on the success of Luminary’s holiday promotion, our latest consumer research, and data insights about the evolving streaming content ecosystem.” Existing subscribers will be converted to the new $4.99 price, and subscribers who received a holiday promotion will continue at that price for a year. Luminary also announced new prices for international subscribers: UK listeners will pay £3.99 per month, down from £6.99, and Australian subscribers will pay $5.99 AUD per month, down from $7.99 AUD. The company, which raised $100 million prior to launch, has also added a $35 annual plan for US subscribers. The news comes less than a year after the bumpy launch of the venture-backed premium platform, which had many wondering why they would pay for podcasts at all, let alone a monthly fee. Subscription podcast startup Luminary, which is trying to shake up podcasting with its premium model, has lowered its monthly subscription price in the US from $7.99 a month to $4.99, according to podcast news site HotPod and confirmed by the company.
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